Beyoncé's Second Ivy Park Collection Is More Size-Inclusive Than Ever
The Beyhive will be pleased.
Beyoncé and Adidas next week will drop their second Adidas x Ivy Park collection. Called Drip 2, the line includes several apparel pieces with more inclusive sizing and a gender-neutral aesthetic as well as accessories and an expanded assortment of footwear.
The launch will be supported by a campaign titled “This Is My Park” featuring the singer in a series of images and videos asking the viewer to find their park — the place, real or imagined, that defines and centers them.
During the pandemic, Beyoncé said she looked inward to mentally, physically and emotionally find her park. Much of that centered around Zoom calls and what she and her children call Fashion Fridays, where she posted some of her most iconic looks on social media, that helped them navigate the new pandemic-induced normal. With the second Ivy Park collection, she’s encouraging her fans to do the same by exploring questions such as: where is your beast mode, what drives you, where do your dreams lie, what is your motivation? For her, the response is: your park.
The Drip 2 collection, which she began teasing on her Instagram page to her 155 million followers earlier this week, includes pieces that can be worn in and out of the gym. It utilizes Unite Fit, a new standard for inclusive and genderless sizing, and offers sizes that range from XXXS to 4X for the apparel collection in many styles. A selection of belts, socks, hats, functional belt bags, fanny packs and a duffle bag are designed to complement the apparel.
Beyoncé and Adidas next week will drop their second Adidas x Ivy Park collection. Called Drip 2, the line includes several apparel pieces with more inclusive sizing and a gender-neutral aesthetic as well as accessories and an expanded assortment of footwear.
The launch will be supported by a campaign titled “This Is My Park” featuring the singer in a series of images and videos asking the viewer to find their park — the place, real or imagined, that defines and centers them.
During the pandemic, Beyoncé said she looked inward to mentally, physically and emotionally find her park. Much of that centered around Zoom calls and what she and her children call Fashion Fridays, where she posted some of her most iconic looks on social media, that helped them navigate the new pandemic-induced normal. With the second Ivy Park collection, she’s encouraging her fans to do the same by exploring questions such as: where is your beast mode, what drives you, where do your dreams lie, what is your motivation? For her, the response is: your park.
The Drip 2 collection, which she began teasing on her Instagram page to her 155 million followers earlier this week, includes pieces that can be worn in and out of the gym. It utilizes Unite Fit, a new standard for inclusive and genderless sizing, and offers sizes that range from XXXS to 4X for the apparel collection in many styles. A selection of belts, socks, hats, functional belt bags, fanny packs and a duffle bag are designed to complement the apparel.
